It’s one thing to produce the same generic band t-shirt and poster – that’s what the rest of music does. But Detroit horror rap duo ICP? These guys have diversified their merchandise to such an extent that they even have collectible merch items! Continue reading to see just how ICP has converted their online merchandise store, Hatchetgear.com, into a mecca of all things Juggalos would ever want to own.

Yes, of course the ICP store has a wide variety of Insane Clown Posse shirts. But, stopping the description there would be criminal, because it should also be obvious that the ICP store is not going to be like any other music merchandise store you’ve seen – the ICP store has 146 varieties of Insane Clown Posse shirts! That’s 15 pages of Insane Clown Posse shirts, to be exact.

The most exciting selling point for any Juggalo interested in owning any Insane Clown Posse shirt would be the fact that no Insane Clown Posse shirt is the same. Violent J and Shaggy 2 Dope have made sure that each individual Insane Clown Posse shirt is as unique as their music is. Colors, designs, shapes and sizes, you name it – you could wear one Insane Clown Posse shirt for 146 days in a row and not have to be worried about your fashion being repetitive!

It would be foolish to ignore the fact that all ICP merchandise designers took their market into consideration when not only designing the color and image for each Insane Clown Posse shirt in the ICP store, but also the fit. Hip hop clothing, by nature, is baggy. Whether the hip hop clothing you wear is a shirt, jeans, or even a chain, it has to droop in some way, shape, or form to be considered hip hop clothing.

Hip Hop clothing was most notably baggy in the 90s and early ‘00s when gangster rap was at its peak. Today, rappers like Kanye West are actually noted for their modern fashion styles that do not flaunt any baggy clothing to speak of.  However, ICP itself came to power in the 90s, and it’s this writer’s opinion that forever the hip hop clothing worn by ICP and hip hop clothing available in the ICP store will reflect their heritage.

Feeling overwhelmed with all the Insane Clown Posse shirt choices? The ICP store has a function that allows anyone interested in buying the hip hop clothing therein to compare their choices. How many other stores that sell hip hop clothing can boast such advanced technology?

It would be remiss to not mention the merchandise other than Insane Clown Posse shirts that are available in the ICP store. Though not traditional hip hop clothing, the ICP store contains backpacks, belts, patches, pins, stickers, and even comic books that all do their part in promoting the ICP brand. Keep an eye out for more on those topics in future articles about ICP and merchandise!

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This article discusses ICP’s marketing tactics in regards to their ICP store online, hatchetgear.com, which features hip hop clothing. To learn more about what merchandise is available in the  ICP store , please visit http://www.hatchetgear.com/bands/icp.html.